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Robi recognised as world’s best socially devoted brand


Robi recognised as world’s best socially devoted brand

Robi Axiata Limited has been recognised as the best socially devoted brand in the world for the first quarter (Q1’20) of 2020 by unified social media marketing platform and online analytics organisation ‘Socialbakers’.

The ranking is based on a company’s score against three criteria; the number of fans and followers on its social media platform, response time and response rate, said a press release.

According to Socialbakers’ analysis, Robi topped the list with more than 11 million fans, an average response time of six minutes and a stunning response rate of 99.75 per cent.

That means almost every query that was placed by the customers on Robi’s social media platform has been answered promptly in a quickest possible time, the press release said.

As a customer centric company, Robi strives to provide 24/7 correct, real-time and engaging responses to its customers and fans over the social media platform with its adequately trained resources.

Regular benchmarking of online response rate and adoption of state-of-the-art technology, tools and techniques have allowed Robi to top the global chart of Socialbakers, reports UNB.

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