‘Clean and Fresh Men’s Soap’ launched

Leveraging the growing demand for men’s grooming products in the personal care category, Marico has launched the brand-new Studio X Clean and Fresh Men’s Soap under its complete male grooming brand named Studio X.

This complete range of International Styling Products consists of shampoo, facewash, hair gel, perfume spray and now the latest addition, soap. 

Co-created by international styling experts, the new Studio X Clean & Fresh Men’s Soap has been exclusively engineered for men with the freshness of menthol and germ defence formula; in contrast to that of a family soap that might fail to cater the specific needs of today’s men. With the special formula derived from India and Vietnam, this newly-launched men’s soap gives a refreshing, cool feel because it contains menthol. It has a masculine fragrance designed by international perfume experts.

The product is already available across general retail stores, super shops such as Swapno; Chaldal, Daraz and other e-commerce platforms.

Regarding the new product, Mr. Allen Ebenezer Eric, the Marketing Director of Marico said, "With a younger and more connected generation, today's male consumer segment is more aware of their appearance than ever before and they have specific grooming needs."

"We are delighted to introduce a soap, designed from a deep understanding of men’s tough skin with a masculine fragrance developed by international perfume experts," he added.

 -rmc/