BGMEA asks global fashion brand to buy more high-end apparel from Bangladesh

| Updated: January 29, 2023 12:57:27

BGMEA asks global fashion brand to buy more high-end apparel from Bangladesh

Bangladesh Garment Manufacturers and Exporters Association (BGMEA) called on PVH to buy more high-end apparel from the country.

PVH is one of the world’s largest and most renowned fashion companies having global iconic brands including Calvin Klein and Tommy Hilfiger.

BGMEA President Faruque Hassan said Bangladesh was strengthening its foothold in the global apparel market as a preferred sourcing hub of high-end garment items.

Bangladesh eyes value added items like outerwear, workwear, technical apparel and other high-end items to make the business sustainable and spur the growth of the apparel industry in the coming days, he said.

“Bangladeshi factories are increasingly integrating modern and sophisticated automatic machinery and setting up their own design studio for product innovation and development,” he further said.

He made the comments during a meeting with Mark Green, executive vice president, Global Supply Chain, PVH, in Dhaka on Thursday.

BGMEA Vice President Miran Ali, Director Asif Ashraf and Country Manager for PVH Bangladesh Najeeb Sayed were also present at the meeting.

At the meeting, President Faruque Hassan called on the globally renowned fashion company PVH to increase their sourcing of high-value garments from Bangladesh.

He also requested PVH to forge long-term partnerships with their Bangladeshi suppliers in developing their capacity in manufacturing more diversified apparel and also in making the production process more sustainable.

“The way Bangladesh is making headway in developing its capacity and accordingly upgrading its technologies and machinery, the country will be catering to the demand of global buyers for diversified garment items. It will benefit both Bangladeshi suppliers and global brands,” he opined.

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