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An Australian online fashion retailer on Tuesday selected a company to create tailored and seamless payment experiences for customers of more than 80 countries. The company, Show Pony Group (Showpo), has chosen Adyen, a payments platform of choice for the world's leading companies, as its partner in line with its global expansion, according to a global media report.
With the partnership, Showpo will be able to cater to the payment needs of customers. It will also be able to offer a broader range of payment options to its global customers, enabling easier customer conversion.
A frictionless payments process is crucial for customer conversion, and Showpo believes Adyen is the ideal provider of the most effective solution for their specific needs.
Founded in 2010, Showpo has grown substantially, with revenue projected to increase to over AU$30 million. It has been driven by innovative and creative use of social media platforms to reach customers, particularly Instagram, where the brand boasts more than 1.3 million followers.