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The Financial Express

NIVEA in Bangladesh expands mkt presence


NIVEA in Bangladesh expands mkt presence

NIVEA, the world’s No. 1 skin care brand on Tuesday announced that it has partnered with multiple e-commerce platforms making its wide portfolio of personal care brands now easily available to consumers with a simple click / at the touch of their fingertips. Launched across some of the leading e-commerce platforms including Daraz, Chaldal.com, Shwapno.com, Shajgoj, Eorange, Shoparu, Ghore bazar, Meenaclick & Shop up, NIVEA now offers a safe and reliable delivery channels to access their loved skincare essentials in full compliance with strict hygiene measures and contactless delivery. NIVEA in Bangladesh in represented by International Distribution Company Bangladesh (Pvt) Ltd., popularly known as IDC, as the official distributor.  

As a responsible skincare brand, through these partnerships, the brand aims to cater to the growing needs of consumers by providing ease of availability and more accessibility of skincare products including Shower Gels, Roll-ons & Face washes among others. Since e-commerce is likely to become the mainstream across businesses as we move forward, Nivea is opening up new distribution channels to extend their customer reach while also seeking to attract new customers. With improved services and increased number of delivery rate in minimum promised time NIVEA has moved quickly to service their consumers with trust and love.  

This service will be available for consumers across Dhaka and will soon expand to the cities in line with expansion of the e-commerce companies in due time. It will also offer multiple convenient and easy payment options. This initiative aims to give consumers an uninterrupted access to a growing family of Nivea products loved by people across the country, all of whom place their trust on the brand's ability to care and protect effectively for any type of skin.   Speaking on the initiative, Sudhanshu Krishna, Associate Director International Business, NIVEA said, “Our consumers are at the heart of everything we do. We have seen a growing demand even during this lockdown for our products hence it was only natural that we keep our supply chains moving to get closer to our consumers. We are now re-shaping our delivery models for the sake of the consumers as it provides greater convenience.  We also hope that, through these partnerships, we can help many lives to earn a stable livelihood in these unprecedented times. We would like to thank all our delivery partners who have come on board with us in this effort.”  

Mr. Avra Barua, Category Head, Daraz Bangladesh Ltd. added, “Nivea has been our business partner for over two years now at Daraz. The local team here has been very supportive and together we have collaborated in a number of successful campaigns. From a consumer standpoint, we are very happy to serve Nivea products through our exclusive online Nivea Daraz Mall Store, ensuring a safe and authentic source of Nivea products for our online shoppers all over Bangladesh."  

Ms. Lusbun Uditi, Director of Sourcing of Chaldal said, “Nivea is an international skin care brand, and Bangladesh has a large customer base for Nivea. Being an import item, it becomes very hard to identify the authenticity of this specific brand in our supply chain of imported items. Moreover customers are very risk sensitive when it comes to skin care products. IDC, being the official distributor of Nivea can help us give our customers the confidence of authentic and original products with a smooth supply chain.”   Shoppers can now find their favourite skincare products conveniently on the websites and mobile applications of including Daraz, Chaldal.com, Shwapno.com, Shajgoj, Eorange, Shoparu, Ghore bazar, Meenaclick & Shop up.  

-rmc/

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