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The launch of the two new iPhones – XS and XS Max – and Apple Watch Series 4 by Apple at its store at Dubai Mall on Friday did not generate the same excitement it did at last year’s iPhone X launch in the UAE, according to Gulf News.
This time, only around 200 Apple fans, including pre-ordered and walk-in customers, queued outside the store early on Friday to be among the first to get their hands on the most expensive phones in the market.
Last year, around 500 people queued outside the store for the iPhone X launch.
The 5.8-inch XS 64GB version is priced at Dh 4,229 while the 256GB is priced at Dh 4,859 and 512GB at Dh 5,709.
The Apple Watch Series 4 GPS version with aluminium case is priced at Dh 1,599 while the GPS and cellular version (aluminium case) is priced at Dh 1,999.
The steel case with GPS and cellular version is priced at Dh 2,799 and Dh 3,199 while the Nike version of aluminium case with GPS and cellular is priced at Dh 1,999.
The fall in footfall was anticipated as the new iPhones did not have outright major innovative revolution compared to iPhone X.