The government has formed a high-powered committee to run a mass awareness campaign about health guidelines, collection and preservation of sacrificial animals' rawhides in the upcoming Eid-ul-Azha during the ongoing Covid-19 pandemic, officials said.
The seven-member committee will prepare an advertisement named TVC aiming to conduct the awareness campaign all over the country.
Heath guidelines, rawhide collection process and importance of mixing salt in the skins will be the main subjects of the TVC.
The committee will also take required action to publish the TVC ad well ahead of the Eid-ul-Azha, a source said.
The decision came at a review meeting on fixing rawhide prices of sacrificial animals held at the commerce ministry recently with its secretary in the chair.
The government has taken necessary steps on collection and preservation of rawhides of the sacrificial animals during the second largest festival of the Muslims properly by its traders concerned.
It also discussed necessary bank loans for the traders and arrears of the past years, a source said.