PRAN UP launches new campaign

Popular beverage brand PRAN UP has introduced a campaign titled `Utshobe Ayojone’ with a view to making wedding ceremony more colorful.  The campaign began on December 5 and will continue till January 5 next year.  

Under the campaign, three lucky persons will have national film award winning actress Dilara Hanif Purnima and young actor Tamim Mridha in his or her wedding program. Therefore, customers will be able to order PRAN UP special pack where the name of bride and groom will be written on the bottle.

The campaign has been announced through a program held at PRAN Center of the capital’s Badda on Thursday.

Atikur Rahman, Head of Marketing of PRAN UP, said, “PRAN UP always want to engage with customer’s special program. Wedding program is a very special event for anyone’s life. We have arranged the campaign to keep the wedding event more memorable.”

Tanmoy Das, Brand Manager of PRAN UP, said, “Customers need to order minimum 300 PRAN UP bottle to get our special pack. The offer is applicable only for 250 ml PRAN UP PET bottle. Customers need to mention bride-groom name, program date, time and place during product order which have to be completed through PRAN UP facebook page (www.facebook.com/pranupdrink) or toll free number 08007777777 or e-commerce site Othoba.com.”

He also added “we have launched a weeding music video on our facebook page. If anyone want to get actress Purnima in his/her wedding, he or she need to send the video during rehearsal with friends and family members. Actress Purnima will dance with best three dance group in their wedding events.”

Purnima and Tamim Mridha said, “This is unique initiative of PRAN UP centering the wedding season. We thank authorities of PRAN UP for involving us with such kind of good initiative”.

                                   Zeaul Haque, Assistant General Manager (Public Relations) of PRAN-RFL Group, among others, were also present at the programme.

-rmc//