The country’s third largest mobile network operator Banglalink added 890,000 subscribers in October, thanks to, among other reasons, lucrative offers for the streaming of Fifa World Cup.
With the new addition, the subscribers base of Banglalink reached 39.23 million from 38.34 million in September,” the latest data shows.
All three other MNOs have lost subscribers base in the month, according to the latest data released by Bangladesh Telecommunication Regulatory Commission (BTRC).
The BTRC data shows a big jump by Banglalink took the total numbers of the country’s mobile users to 181.67 million from 181.43 million in September, despite the loss of subscribers by three operators.
Market leader Grameenphone, has lost a total number of 540,000 subscribers and reached a subscriber base of 81.41 million from 81.95 million in September.
Robi, the second largest operator in the country, lost 80,000 subscribers and its user base reached 54.28 million from 54.36 million.
State-owned Teletalk, however, lost a small number of subscribers as it dropped to 6.75 million from 6.78 million in October.
Chief Corporate and Regulatory Affairs Officer of Banglalink Taimur Rahman said the reason for the rise in subscribers could be that operator has introduced a special campaign on the accession of World Cup 2022.
Banglalink has acquired the exclusive rights to become the licensed mobile broadcaster of the Fifa World Cup Qatar 2022 through a sub-licensing agreement with K Sports.
Toffee, the largest digital entertainment platform in Bangladesh, powered by Banglalink, is streaming live the sports event as the exclusive digital platform in the country.
“The offer attracted a lot of new subscribers,” he said.
Ankit Sureka, head of Corporate Communications and Sustainability, Banglalink, also said customers are opting for Banglalink due to superior digital experiences provided by Ookla-certified fastest network.
“We have been expanding our network consistently across the country to serve more subscribers,” he said.
He said Banglalink developed its infrastructures including more than 3,500 new BTSs installed this year so far.
“Moreover, our deployment of the new spectrum from the 2.3 GHz band as the first operator in the country has also resulted in better customer experiences," he added.