Apex launches breast cancer awareness campaign

Inks MoU with Ahsania Mission Cancer and General Hospital

FE ONLINE DESK | Tuesday, 19 October 2021

Marking the ongoing Breast Cancer Awareness Month, Nino Rossi, one of the popular brands of Apex Footwear Limited, has launched a campaign titled “Nari Tumi Durbar Rukhe Dao Breast Cancer” (নারী তুমি র্দুবার রুখে দাও ব্রেস্ট ক্যান্সার), according to a press release received on Tuesday.

As part of the campaign, the brand is promoting the ‘Self Check Process’ to raise awareness about breast cancer diagnosis. Nino Rossi believes, even though women, in general, are aware of the disease, only a handful of them know how to check the signs and symptoms of breast cancer. Thus, it encourages regular self-check for breast cancer and urges women to visit: https://thamamana.com/ to get help in the process.

This campaign has been launched in partnership with Ahsania Mission Cancer and General Hospital (AMCGH). In this regard, an MoU signing ceremony between Apex and AMCGH was held at the head office of Apex Footwear Limited on Monday.

Managing Director of Apex Syed Nasim Manzur, DMD and CEO of the company Rajan Pillai, Director (Admin & HR) of AMCGH Md Iftekharul Islam, Assistant Director (Medical Services) of the hospital Dr Farhana Afrin Ferdousi, among others, attended the signing ceremony.